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Direct Mail, Automation, Intelligent, Scalable
The UI/UX of Lob's Intelligent Direct Mail
This case study examines how Lob's platform employs UI/UX design to present and leverage data for more intelligent and personalized direct mail campaigns. The design prioritizes clear data visualization, easy segmentation and targeting tools, and a user-friendly interface that enables businesses to gain valuable insights and optimize their direct mail efforts for better results.










Intelligent Mail, Intelligently Designed.
15+
Unique Pages
We've got a solid set of pages designed in Figma


90+
Section & Blocks
Design consistency through components.



Figma File Included
Figma: collaborative, web-based UI/UX design tool for seamless teamwork, prototyping, design systems, and efficient developer handoff.





































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